When it comes to generating publicity for your book, don’t expect a press release do all the heavy lifting. You must have a strong “hook” or angle to get the media’s attention and use the press release as background information. Publicity expert Joan Stewart will share more than a dozen hooks that smart authors can use to promote their fiction and nonfiction books.
You will learn:
- How to “newsjack” by taking a breaking new story and tying it to your book.
- Creative ideas for fiction
- Powerful hooks for nonfiction
- The easiest place to start you publicity campaign: This media outlet will welcome you with open arms!
Presented by: J Joan Stewart “The Publicity Hound”
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