Getting the Buzz On: Marketing Your Book

Getting the Buzz On: Marketing Your Book

Monday, June 29, 2009

What’s the best way to get a buzz on about your work of art?
Using some of the latest marketing vehicles like social networking sites can help. So can being savvy, creative, and energetic. But you need to know how, you need to know where, you need to know what’s new, and you need to know how to do it inexpensively and time-efficiently.

Learn from our experienced panel and resolve to put some buzz into your marketing mix!


TERESA FOGARTY has held a range of positions in public relations and trade publishing before launching Casarsa Public Relations in 2005, and worked working with self-published authors as consultant, project manager, and publicist. She currently works for the Independent Book Publishers Association as marketing and publicity manager.
ANNETTE FIX is the Senior Editor of, an online magazine by, for, and about women in the publishing industry. Under her editorship, the site is celebrating its second year on the list of the Writer’s Digest 101 Best Websites for Writers. Annette is also the author of The Break-Up Diet: A Memoir, which is a finalist in the memoir category for ForeWord Magazine’s Book of the Year. Her memoir was recently optioned for development as a cable television series (the direct result of her social networking on Twitter). Annette has two upcoming summer workshops: Online Author and Book Promotion and How to Get the Right Agent for Your Manuscript. She also provides freelance services that include comprehensive editing and manuscript analysis.
THORA GABRIEL’s world — and Chessie’s too — is magical. Her debut novel Chessie Bligh” has won multiple awards, including the Mom’s Choice Award 2008, an iUniverse Editor’s /Reader’s Choice Award 2007, the Midwest Book Review 2007, and The Reading Tub, Summer 2008. Her book trailer, Chessie Bligh and the Scroll of Andelthor, is one of the most watched book trailers on the web. A professional writer for 10 years, Thora has three novels to her credit prior to Chessie Bligh: Aiken Payne – The Adventures of Lily Jack, The Oxborrow Mansion Mystery, and adult novel The Empty Grave. Thora is currently working on another in the Chessie Bligh series – Journey to Antelantiesse, and an adult comedy, Life Under the Bus.
ANTOINETTE KURITZ is the founder of the La Jolla Writers Conference, host of Writer’s Roundtable Radio Show, a published author, and President of Strategies Literary PR, a multi-media literary management and promotions firm. A speaker at conferences nationwide, Antoinette has shepherded writers from their project’s infancy to the NY Times and Wall Street Journal lists and beyond. Her radio show features people of note in the publishing industry, providing information and an ongoing workshop for authors throughout the country.
PENNY C. SANSEVIERI, CEO and founder of Author Marketing Experts, Inc. (AME), last visited IWOSC in April. She is a best-selling author and internationally recognized book marketing and media relations expert. She is the author of five books, including Red Hot Internet Publicity, which has been called the “leading guide to everything Internet.” AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networking sites, micro-blogs, blogs, book videos, and relevant sites to push an author’s message into the virtual community and connect with sites related to the book’s topic, positioning the author in his or her market. Visit Penny’s website at to learn more about Penny and to subscribe to her free ezine.
JOHN SEELEY, IWOSC board member, is a best-selling author of the book Get Unstuck! The Simple Guide to Restart Your Life, and a motivational speaker with a difference. Seeley has a way of cutting through the complexities of the human condition in a very compassionate and caring way, helping people to find their answers to their problems; and allowing them to choose a new life of joy and satisfaction. He’s been called “Dr. Phil with soul.”