Marketing for the Writer: How To Get The Biggest Bang For Your Buck -And Your Time
Monday, May 20, 2013
Your work will not sell itself. No marketing, no nothing, nada, zilch. Regardless of the enormous competition out there, if you are savvy, creative, and energetic, your work will have an edge. But you need to know how, you need to know where, you need to know what’s new and creative, and you need to know how to do it inexpensively and time-efficiently.
What has changed recently? What is all of this new buzz about Amazon and short stories?
For our yearly panel, we have assembled veterans who are very experienced in those matters. Learn from them and resolve to put the time and energy into improving your marketing. Yes, everyone can benefit from improved marketing.
Our Marketing Panelists
PENNY C. SANSEVIERI, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of five books, including Red Hot Internet Publicity, which has been called the “leading guide to everything Internet.” AME is the first book marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically harnesses social networking sites, Twitter, blogs, book videos, and relevant sites in order to push an author’s message into the online community at sites related to the book’s topic and thereby position the author in his or her market. AME has had eleven recent books top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal. To learn more about Penny’s books or her promotional services, you can visit her web site at AMarketingExpert.com.
DONNA M. THOMAS is an Author, Life & Empowerment Coach, Ad executive and Copywriter, and Mother. She has worked in the field of marketing and advertising since 1994. Her clients include Miss Grace Lemon Cake Company, Gaviña Gourmet Coffee, Don Francisco’s Gourmet Coffee, Gioia Apparel, Ivory Records, Andrea Woolf and IgniteYourLifeBook.com, and now Sage House Publishing. Nowadays, she’s focused her presence on Google and Social Media, and on “consciously” marketing her new memoir, “From Pebbles to Pathways: A Journey of Healing the Heart One Insight at a Time”. Even being relatively unknown, for the past 3 years, Donna has maintained 5k friends and over 900 followers on Facebook, and almost 2,800 Google friends. Her name, Donna M Thomas, dominates the first two pages in Google, and her face, book and blog site (donna-thomas.com) dominate the first window of Google images.
TAMMY BLECK is a ghostwriter, proficient columnist, and author of the award-winning book “Single Past 50 Now What?” and the award winning blog “Witty Woman Writing.” She is known for her humor and has often been compared to Erma Bombeck and dubbed the female Andy Rooney. Her writing has been published in countless magazines and newspapers such as the “Los Angeles Daily News,” “The Denver Post,” “The Rocky Mountain News,” “The Portland Post,” “The Jewish Writing Project,” and “Jewish Journal.” Tammy is a recipient of the Certificate of Commendation from the mayor of Los Angeles for her work in educating the public. You can contact Tammy at Tammy-at-WittyWomanWrting.com and enjoy her weekly blog at WittyWomanWriting.com/blog/
MELODY JACKSON, Ph.D., founder of Smart Girls Productions, has worked with over 3000 screenwriters and has critiqued thousands of screenplays in depth. Three times named a Top 5 Script Analyst in the country, Melody is a frequent guest speaker at screenwriting events, and and her work has appeared in such industry publications as Script Magazine and the Television Academy’s Emmy Magazine. In 2012 Final Draft Software invited Melody to deliver a webinar on Marketing Your Screenplay to Hollywood to a huge success. Smart Girls offers a unique, comprehensive range of script marketing services, including writing query letters, email queries, and targeting literary agents, managers and producers by genre. For more information on writer services, go to: SmartG.com/writers. Also claim your free, first-rate articles on marketing scripts and developing screenplays, at: SmartG.com/screenwritertips.
STEVEN SANCHEZ is founder and CEO of the Los Angeles-based internet agency, INEXUS. For the past 20 years, Steven has helped large and small companies start web sites and get discovered. He has taught numerous workshops on starting web businesses and using social media to promote one’s visibility. He has also worked on several web design books such as “Homepage Usability,” “Web Design on a Shoestring,” and “The Unusually Useful Web Book.” Steven is currently developing BookPlatform101 , a web community to help authors build successful platforms for growing full businesses out of their books. He can be reached at steven-at-bookplatform101.com.