MARKETING YOUR WRITING: Increasing Your Success
Monday, May 23, 2011
It’s obvious: No marketing, no sales. Unfortunately, your work will not sell itself. But if you’re savvy, creative, and energetic, your work will have an edge regardless of your competition. Still, you need to know HOW, you need to know WHERE, and you need to know what’s NEW and CREATIVE. You also should know how to promote your work inexpensively and efficiently.
IWOSC’s panel discussion, “MARKETING YOUR WRITING: Increasing Your Success,” will address marketing writers of all descriptions, including, but not limited to, authors and journalists.
We have assembled a panel of experienced mentors. Learn from them. Resolve to put the time and energy into exposing your work to a larger market. And you do that by building professional skills covered by the panel, which include, as time allows:
• Social Media
• Press releases
• Website management
• Traditional methods
• Hints, tricks, shortcuts, cost-savers
• And more!
MARK MILLER has worked as a marketing communications manager, creative director and senior copywriter within such industries as accounting, real estate, law, mortgage, direct mail, non-profit, national membership associations, media and entertainment. Miller is currently a marketing specialist for High Impact Marketing, where he performs marketing consulting work for a variety of professional service organizations. Miller has worked for such firms as Stonefield Josephson Accounting, O’Melveny & Myers LLP, KB Home, KCET Television, U.S. Sales Corporation, and ToyTime.com. Mr. Miller is also an experienced comedy writer.
STEVEN SANCHEZ is the founder and CEO of INEXUS.COM, a Los Angeles-based firm that consults, builds and promotes Internet business solutions. For the past 18 years, he has worked with leading companies in industries such as travel, health and racing to create websites that work for both business and consumers. Steven has helped companies both large and small start their web businesses and publish online. He has also served as technical editor on bestsellers such as “Homepage Usability” and “Web Design on a Shoestring.” Sanchez is writing his next book about starting and growing a profitable website business.
JULIA DRAKE is founder and owner of Julia Drake PR, a boutique literary publicity company which specializes in premium author services including niche press campaigns, social media marketing, innovative book events, and promotional video services. Julia also acts as president of the LA Chapter of the Women’s National Book Association. She holds a degree in screenwriting and film from UCLA and the American Film Institute.
ALEX CARROLL is a bestselling author and a leading expert on radio publicity. Over the past 10 years he has been a guest on over one thousand radio shows, captured well over $4,500,000 in free radio airtime, and generated more than $1,500,000 in orders directly from listeners … all without spending a DIME on advertising and better yet, rarely leaving the comfort of his home. Alex knows how to extract a mother lode from the radio publicity gold mine.
GREG GERTMENIAN, General Manager of Abbott Management, a literary management company for writers of TV and film scripts. The company strives to bring attention to developing talented writers by exposing work to accomplished producers and directors. At Abbot, Greg has overseen options and writing assignments, and he has associate-produced. Experienced in writing, producing and directing sketch comedy, Greg also pursues his own projects. His film, “Balrog: Behind the Glory,” a “mockumentary” based on “Street Fighter II,” will screen at July’s EVO 2011. Abbot’s proprietary development software will roll out to production companies this summer.
MICHELLE LANGE, founder of M Lange Media, is a media strategist who helps clients build their marketing platform using social media, web-based marketing, and video for the web. Her clients include best-selling authors, columnists, experts, and entrepreneurs. Michelle helps clients create dynamic content that captures their voice and expertise, communicates their brand clearly, and engages their audience. She has worked for companies including The Gersh Talent & Literary Agency, director Gary Ross’s production company at Universal Studios, and Pierce Brosnan’s production company at MGM. Michelle graduated from N.Y.U., Tisch School of the Arts, with a B.F.A. in Acting and a concentration in English Literature.
JOHN SEELEY President/CEO of Blue Moon Wonders and Heart Fire Seminars, specializing in educational and personal growth workshops and products. John’s published books are: “Get Unstuck! The Simple Guide to Restart your Life” and “Get Unstuck”! Seeley has shown by example the value of a clear marketing plan, a commitment to carrying it out, and the energy to implement it. He is IWOSC’s marketing director.
GARY YOUNG worked with Jean Kennedy Smith as a coordinator for the National Very Special Arts Festival. His plays have been produced at the Kennedy Center, Lincoln Center, the White House, the Smithsonian, and venues throughout the US and Europe. His book, “LOSS AND FOUND: Surviving the Loss of a Partner,” co-written by his wife, Kathy, is used in colleges throughout the country. Gary has been IWOSC’s Director of Professional Development, creating our programs for many years. He is President of the Publishers Association of Los Angeles (PALA).