“Hope is Not a Book Marketing Strategy”
Prepare, Plan & Produce The Perfect Book Marketing Campaign
For the third year in a row, IWOSC is offering a premium, all-day intensive seminar on building a strategy for your book marketing:
Strategizing your publishing • Strategizing your publicity • Strategizing your platform
Helping you build a strategy for your book’s success.
What Book Marketing strategies are most effective today?
What’s changed in the past year that affects your publishing, launch, publicity and platform building?
How do your publishing decisions affect your book’s success?
What publicity works best for authors?
Why is your platform more important than ever and what pieces are essential?
Presenting new material for 2018 (and a new expert!), our three experts will take you through strategies on everything from publishing to publicity to platform-building. If you’re a seasoned author, we will help you fine-tune your approach to marketing your books. And if you’re just putting together your first book marketing plan, our full-day intensive will help you put together the right strategies for your success.
The morning will be sectioned into three sessions, with three group sessions in the afternoon.
Session 1: Book Publishing and Launch Strategies, 2018-2019 — by David Wogahn
Session 2: Publicity and Marketing Strategies, 2018-2019 — by Emanuela Cariolagian
Session 3: Platforms and Social Media Strategies, 2018-2019 — by Steven Sanchez
Session 4: Group Session — The Experts Review Your Plan
Session 5: Your Questions — Ask the Experts
Session 6: Intensive Wrap-Up — If You Only Do One Thing…