BLOGGING: Come Blow Your Horn

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Event Description

BLOGGING: Come Blow Your Horn

Saturday, January 19, 2008

Guest speakers Gerald Everett Jones and Helen Jupiter have each found a way to expound on the universe through blogs. If you’re a writer, blogging can be a powerful tool for promoting your ideas, expertise, book or platform both on purpose and accidentally in a “viral” form. With the right positioning, a blog can show up in Internet searches all over the world, compounding your media exposure exponentially. Let our experts explain why, where, when, and how to blog on a budget.

GERALD EVERETT JONES is a media whirlwind, having sold more than 50,000 copies of his business and computer books worldwide. Many of his titles have been translated into French, Spanish, Portuguese, Polish, Korean, Thai and mandarin. Jones’s entertaining blog,, examines the growing genre of male-centric comedy in fiction and film. According to Jones, there’s a place for lad lit although it’s appeal may never surpass chick lit or flicks.

By day, he heads a book development company that packages business and technical books, as well as companion DVDs and reader-support websites. Visit his company La Puerta Productions,, on the web.

He’s served as a business consultant to such clients as Atari, Epson America, Suzuki, Beckman Industrial, and Ortel. He’s also logged considerable hours as an accomplished screenwriter.

HELEN JUPITER is a Los Angeles-based writer. She regularly contributes to Gridskipper, Metroblogging Los Angeles, and the SuicideGirls Newswire. Her work has been featured on “400 Words,” and she keeps her own blog,, which focuses on “armchair do-gooding.”