Event Description
LIVE ON ZOOM
JUNE 28, 2025
11:00 AM PACIFIC
$25 FOR MEMBERS
$35 FOR NON-MEMBERS
Bringing a book to market is both an art and a strategy. Whether you’re self-publishing or working with a traditional press, marketing remains your responsibility—and it’s often the difference between a book that gets noticed and one that quietly disappears.
With today’s overwhelming array of tools and tactics, it’s easy to feel paralyzed by choice. That’s why Kathleen Kaiser, President of WPN and a seasoned book marketing expert with over 17 years of experience, is here to help you sort through the noise.
In this practical, information-packed webinar, Kathleen will break down the key components of a successful book marketing plan—pre-launch through long-term strategy—and help you determine which steps best fit your goals, budget, and bandwidth. She’ll also show you how to adapt and evolve your efforts after launch because a book release is just the beginning.
What You’ll Learn:
- When to Start: Why effective marketing begins well before you hit “publish.”
- Free & Low-Cost Tools: Proven options that won’t break the bank
- DIY vs. Professional Help: How to choose what to handle yourself—and what to delegate
- Planning Templates: A one-year roadmap, a six-month plan, and a month-of-release checklist
- eBook Promotions: How to decide if they’re right for you and make the most of them
- Ongoing Engagement: Tips for staying visible and building lasting momentum
All attendees will receive:
- A six-month book launch timeline to keep you on track
- A downloadable copy of Kathleen’s presentation, including vendor recommendations and creative strategies
Whether preparing your first release or looking to refine your approach, this session will provide you with the clarity and tools to move forward confidently.
About Kathleen Kaiser
Kathleen Kaiser has spent over five decades at the intersection of marketing, technology, and the arts. She began her career as a music journalist and publicist, working with some of the industry’s biggest names before transitioning into the digital and literary worlds.
Her journey spans the electrifying rock and roll era of the ’60s and ’70s to the tech boom of the ’80s, ’90s, and early 2000s—bringing a uniquely broad perspective to every project she tackles. Today, Kathleen serves as president of the Writers & Publishers Network, a national literary nonprofit supporting the craft and business of publishing. She’s also a frequent speaker at conferences and publishing events nationwide.
Kathleen is the author of five books—four on the music industry, one novel, and a collection of plays—and her writing has appeared in publications in the United States, the United Kingdom, Japan, and Italy. In 2021, she launched the podcast “Talking Book Publishing” with Kathleen Kaiser, now co-hosted by poet and book marketer Adanna Moriarty. Together, they also co-founded ProBookLaunch, an innovative AI-powered platform designed to help authors navigate the marketing landscape.