Event Description

Seminar
Businesses Reaching Businesses — In Your Words

Saturday, April 21, 2007

You write brochures, flyers, press releases, and reports for your business clients. In this hands-on, interactive seminar, you will learn how to optimize your clients’ business-to-business communications.

Instructor Trish Lester teaches techniques that will help improve your clients’ communications to other businesses as well as directly to the consumer.

Lester is a specialist in corporate communications with more than 20 years’ experience. As a writer, designer, and project manager, she provides a range of PR and marketing communications assistance to corporate and professional clients. She is expert at creating cost effective, quality print materials that reach a well-defined audience and call for a specific, measurable response.

Brochures, advertisements, direct mail and newsletters are her primary areas of expertise. She is also experienced in developing website content. With extensive background in healthcare & fitness, international trade, food, and finance, Lester has won dozens of awards from professional organizations for achievement in the areas of employee communications, collateral materials, publications, design, writing, and PR programming. She is also a singer/songwriter! Learn more about Lester at www.SignatureCommunications.net.

We would like to encourage seminar participants to submit a sample of their business writing-for-hire, and benefit from Lester’s expert critique.

After you sign up for the seminar, you may send (via USPS or other post) your previously-produced printed materials for critique IN ADVANCE, along with a few details, to help Lester evaluate:

Who the intended audience was
How the piece was distributed
What type of response was desired from the recipients
What response was received (if known)
How the material relates to other materials/programs/services of the same business (if applicable)