IWOSC’s 2024 Book Marketing Panel

Event Details

  • Event Date:
    Monday, January 29, 2024 from 6:00 pm to 8:00 pm
  • Register by:
    Jan 28, 2024 at 12:00 pm
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  • Non-Members:

Marketing Your Books in the Age of AI, Social Media, Network Marketing & Zoom

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Event Description

Selling Your Books in the Age of AI, Social Media, Network Marketing & Zoom

Mon. January 29 at 6 PM Pacific

We are thrilled to present IWOSC’s popular and much-anticipated annual book marketing event : Selling Your Books in the Age of AI, Social Media, Network Marketing & Zoom.

In this two-hour Zoom event, you’ll gain valuable insights into:

  • The essentials of a book marketing plan for 2024: Learn how to create a strategy that reaches your audience and leverages the latest trends & technology.
  • New tools and services: Discover the latest resources available to help you market your books more effectively.
  • Your author platform: Learn what an author’s platform needs to include today to sell more books. SEO, metadata, email lists, social media, and more!
  • What no longer works: Avoid wasting your time and money on outdated book marketing strategies so you can focus on what really delivers.
  • What’s changed at Amazon, in bookstores and on the Internet for selling books: Understand the latest changes so you can adapt your strategies accordingly.
  • Marketing differences for traditional vs. self-published authors: Learn how to tailor your marketing approach based on your publishing path.
  • Marketing differently for different genres: Discover the key differences in marketing strategies for various genres.
  • Where authors can go to get help: Get connected with resources and support to help you reach your book marketing goals.

And YOUR burning questions!

We’ve invited a large and distinguished panel of experts with a breadth of book marketing expertise who are actively marketing books TODAY. Joining us will be:

Ray Brehm,

Founder of Pubfunnels™

RAY BREHM is USA Today and Wall Street Journal Bestselling Author, and the founder of the Pubfunnels™ software platform, the #1 Business Hub for Authors.

He is known for taking the complexity out things like of virtual summits, self-publishing, book marketing and audience building using what he calls an Authority Hub system.

Ray is a member of the National Academy of Best-Selling Authors™ and The National Association of Experts, Writers & Speakers®. He has been featured on America’s Top Authors™, CNN, CNBC, FOX News and USA Today. Ray lives in Phoenix with his wife and two children. His son and daughter each published their first book at 5 years old.

He is the author of over 20 titles including these fan favorites: Book Profit Secrets, The Author Startup, Bestseller Book Launch, Author Inc and The P.T. Barnum Method.

We invite you to visit raybrehm.com or pubfunnels.com.

Kathleen Kaiser,

President, Writers & Publishers Network

KATHLEEN KAISERs career spans over 50+ years of involvement in the most exciting industries of her generation, beginning as a music journalist turned publicist. From rock and roll in the 60s and 70s to the digital/internet revolution of the late 80s and 90s, she has been a marketing professional for Fortune 100 companies, small startups, and conferences/tradeshows around the world.

In 1993, she opened Kathleen Kaiser & Associates, an emerging technology-marketing firm, which now focuses on working with the arts nonprofit communities and marketing authors. Her work includes past president and season producer of the Ojai Shakespeare Festival, past president of the Ventura County Writers Club, marketing for the Ojai Studio Artists, Ojai Art Walk, Ojai Art Center Theater, Ojai Film Festival, and other community organizations. She has produced the 805 Writers’ Conference for eight years.

Kathleen Kaiser
Derek Doepker

Derek Doepker,

Founder of Bestseller Secrets and Doepker Global

DEREK DOEPKER went from being a broke valet parker to a bestselling author. He’s sold over 100,000 books using free and low-cost marketing strategies. Now he shares these strategies with fellow authors to empower them to turn their passion for writing into a thriving business. You can connect with him at https://bestsellersecrets.com

Stephanie Feger,

Owner of emPower PR Group

STEPHANIE FEGER, owner and chief strategist of the emPower PR Group, is passionate about emPowering nonfiction writers, authors and authorpreneurs with laser-focused marketing strategies and tactics to help them write books that sell, promote their books to those who need and want them most, and build a meaningful business from a message that is emPowering. As an author of several books herself—including her two newest books, Make Your Author emPact and Emergence: Living Lessons from the Soil—Stephanie merges her love for writing books and her skillset in marketing them, to help nonfiction authors make their author emPact. She doesn’t believe in movement without strategy, and always keeps strategy front and center. She has also seen how emPowered people emPower people. In fact, her business is built around it! Learn more at www.emPowerPRGroup.com.

Michael Whitehouse

Networking Concierge, Author

MICHAEL WHITEHOUSE is The Guy Who Knows a Guy. In 2014, he came to Groton, Connecticut knowing no one at all. A year later, after jumping into networking with both feet, he was a major connector in the local community. In 2020, he went global and began connecting entrepreneurs, investors, speakers and others around the world to people they need to know. He offers his services as a networking concierge, making connections and building strategic alliances around the world. He is the host of the daily Morning Motivation Podcast and the Guy Who Knows a Guy interview podcast.

Michael Whitehouse is the author of The Guy Who Knows a Guya book that shares his story of going from stranger to connector in less than two years. He discovered simple techniques to build a network in a new community that anyone can learn, and shares them in the book.

Today, Michael is a Networking Concierge, offering networking service. He is also the organizer of JV Connect, a high impact quarterly virtual networking event.

Steven Sanchez, Moderator

IWOSC Vice President

Steven led IWOSC’s first full-day Marketing Intensive. Today he orchestrates most of our Zoom meetings and co-leads our Green Room events with IWOSC President Gary Young, which they started together to keep our writing community connected.

For over 20 years Steven’s Los Angeles-based Internet Agency worked with leading companies in primarily the travel, health, and racing industries building their online platforms. Steven has helped companies large and small strategize and start their web businesses, publish and promote online, and create tailored solutions to serve the needs of both those companies and their customers.

He has also served as technical editor on bestsellers such as Homepage Usability, Web Design on a Shoestring, and The Unusually Useful Web Book. He enjoys the cutting edge of technology, from publishing to social media, and these days spends an inordinate amount of time testing Artificial Intelligence platforms as they apply to writers’ needs.

Steven can always be found on IWOSC’s cutting edge marketing, social media, website, and now Artificial Intelligence events. A father of four, he lives in Los Angeles with his wife of 30+ years.

Steven Sanchez

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