Event Description
LIVE ON ZOOM
JULY 28, 2025
6:00 PM PACIFIC
$25 FOR MEMBERS
$35 FOR NON-MEMBERS
Whether you’re launching your first book or giving a backlist title new life, ebook promotions can deliver powerful results—when done strategically. In this practical and data-backed session, Emma Boyer of Written Word Media walks us through how, when, and why to run ebook price promos that move the needle.
You’ll learn:
- What counts as an ebook promotion—and what doesn’t
- When to go free vs. discounted
- How to stack promos for better reach
- Where promos fit into your whole marketing puzzle
- How to measure results (and what to do with them)
You’ll also get a sneak peek behind the scenes of Promo Stacks, Written Word Media’s latest offering for authors. Whether you’re focused on visibility, reviews, or long-term sales, this session will provide you with the insight you need to build a repeatable and sustainable strategy.
Emma Boyer has over 15 years of experience in publishing, spanning PR, marketing, consulting, and serial fiction. She’s passionate about the intersection of technology and publishing, as well as helping authors connect with readers. Emma leads the Operations & Customer Service team at Written Word Media. She is a familiar face (and voice!) to many authors through conferences, emails, and promo calls. She holds an MA from Carnegie Mellon University and a BA from SUNY Geneseo.
Follow Emma: LinkedIn