Making your Writing, Product, Service or Yourself Stand Out from the Crowd

Seminar: GETTING AHEAD OF THE CURVE: Making your Writing, Product, Service or Yourself Stand Out from the Crowd

Saturday, March 15, 2008

What can you do to make your writing stand out in a crowded field? According to Lilli Cloud, communications trainer and owner of Blue Feet, you need to “write for differentiation.” In this seminar on business writing, Cloud will provide you with worthwhile tips and guidance on how to effectively differentiate a product, service or even yourself. The workshop will also include hands-on exercises.


  • Connecting with your target audience – something that seems obvious, but is often completely overlooked.
  • Developing key messages – the most important things you want to say about your product, service or yourself, in strong, effective language.
  • Hooking your audience – with a subject line, headline or powerful opening.
  • Putting it all together – in a way that matters to the reader, and generates the response you want.

Whether you’re promoting a product or service, making a stronger impact in selling your own talents, or just want to develop more persuasive, effective communication skills, this workshop is for you.

LILLI CLOUD has more than 20 years of experience in developing and delivering persuasive communications to generate results with target audiences. She works with companies to develop strategic communications, organizational positioning and messaging, and teaches people how to refine and deliver their messages electronically, in print, and through verbal communication. Last year, Lilli started Blue Feet —, which takes the tools used to brand and market companies and applies them to executives changing careers or entrepreneurs launching their own businesses.

Prior to becoming an independent consultant and trainer, Lilli worked as vice president at the highly respected, mid-size firm PainePR, where she led teams on consumer, business-to-business, technology, and healthcare accounts. Also, she was formerly a vice president with the international public relations firm Fleishman-Hillard, where she handled corporate and public affairs accounts.