WRITERS’ MARKETING ROUND TABLE: Delivering your Message
Monday, July 28, 2008
A gathering of marketing professionals looks at the process of delivering persuasive communications to target audiences with techniques and hints that offer greater financial rewards.
MARILYN ANDERSON is an award-winning television and film writer and author of “Never Kiss a Frog: A Girl’s Guide to Creatures from the Dating Swamp.” After publication of her first book, Anderson was interviewed on over 150 radio and TV shows and became the Dating, Flirting & Kissing Coach on ABC’s “Extreme Makeover.” Scores of articles touting the book have appeared in newspapers and magazines nationwide, including the Los Angeles Times. Anderson teaches seminars on “How to Do Your Own Publicity & Promotion.”
TERESA FOGARTY, marketing and publicity manager for the Independent Book
Publishers Association (IBPA), formerly the Publishers Marketing Association (PMA), started her publishing career with Bethany House Publishers, in Bloomington, Minn., as a publicity manager, a position she held for four years. Fogarty launched Casarsa Public Relations in 2005 and worked with self-published authors as a consultant, project manager, and publicist before joining IBPA.
LILLI CLOUD develops persuasive communications that generates results with target audiences. She has worked with Fortune 500 companies, non-profit organizations, and small and mid-size businesses in a variety of industries. As an independent consultant, she provides strategic communications, organizational positioning and messaging for her clients, and teaches people how to refine and deliver their messages electronically, in print and through verbal communication.
Publisher/owner SUSAN LEVIN is also a speaker, seminar leader, and marketing
consultant for speakers and authors. In 1992, she began publishing the print edition of “Speakers For Free and Fee Directory.” After eight years, she discontinued the print publication and devoted her energy to producing the web edition: SpeakerServices.com. Her mission is supporting professionals interested in growing their business through speaking.
IRWIN ZUCKER of Promotion in Motion is a veteran book publicist with more than 50 years in the literary jungle. He’s promoted thousands of titles, including those by clients Norman Vincent Peale, Helen Gurley Brown and, of course, his wife Devra Hill & twin daughters Judi and Shari Zucker (latest book, “The Double Energy Diet”). He’s been the head of his own PR firm since 1955, as well as the founder of the Book Publicists of Southern California and is now the group’s president emeritus. All the while, he still works around the clock at age 80.
JOHN SEELEY, moderator, is president/CEO of Blue Moon Wonders and Heart
Fire Seminars, specializing in educational and personal growth workshops and products. His books, “Get Unstuck! The Simple Guide to Restart your Life” and “Get Unstuck! The Companion Workbook” show people how to get their lives moving and create the lives they really want. He has a bachelor’s degree in business and a master’s degree in psychology and believes in the value of having a clear marketing plan and the energy to implement it. He serves as IWOSC’s marketing director.