Writing 2.0: Electronic, POD, and Social Media


Panel
Writing 2.0: Electronic, POD, and Social Media

Monday, January 25, 2010

Now that you have so many options for the dissemination of your writing, as well as the promotion of your book and/or services, the choices can be daunting — if you look at it as one package. However, when you break down the components, each one can serve to enhance all the aspects of your work … without making you crazy.

Our expert panel will explain the new methods offered today, and show you how to integrate these new tools and shortcuts to promote your work.

Our panel:

ANNETTE FIX is the author of “The Break-Up Diet: A Memoir,” a finalist in the memoir category for ForeWord Magazine’s Book of the Year. Her memoir was recently optioned for development as a cable television series (the direct result of her social networking on Twitter).
Annette speaks at national writers’ conferences and hosts online and in-person workshops: “Online Author and Book Promotion,” “How to Get the Right Agent for Your Manuscript,” and “Memoir 101: Drawing from Your Life to Create Your Story.” Annette blogs about writing and book marketing at AnnetteFix.com. She provides freelance services that include comprehensive manuscript analysis and publishing consulting. Annette is the former Senior Editor of WOW! WomenOnWriting.com, an online magazine written by, for, and about women in the publishing industry. Under her editorship, the site celebrated its second year on the list of the Writer’s Digest 101 Best Websites for Writers.

PENNY C. SANSEVIERI, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed many innovative Internet book marketing campaigns. She is the author of five books, including “Red Hot Internet Publicity” which has been called the “leading guide to everything Internet.” AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networking sites, micro-blogs, blogs, book videos, and relevant sites to push an author’s message into the virtual community and connect with sites related to the book’s topic, positioning the author in his or her market. AME has had ten recent books top such bestseller lists as the New York Times, USA Today, and Wall Street Journal. To learn more, go to Amarketingexpert.com.

ELLEN REID is one of the industry’s premier book shepherds. For over ten years she has been helping authors and independent publishers produce books that win awards and, more importantly, stand tall to compete in a rapidly changing book market. She brings to her clients a uniquely diverse background in advertising, marketing, and sales, so the books she shepherds are all branded and positioned to SELL. Her mantra is that there are only three things that matter when it comes to books: quality, quality, quality. Her new book, “Putting Your Best Book Forward,” will be published this month. Smarketing.com.

JULIE SPIRA is a best-selling author and social media expert. She is the founder of Social Media and More, a social media marketing company that helps authors, businesses, and individuals create personalities and brands on the Web. She utilized her social media marketing expertise in making her book, “The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online,” a bestseller. Through her social media expertise, she launched her site which is consistently ranked in the top 2-2.5% in websites worldwide, according to Alexa. Spira has appeared on numerous media outlets for her expertise in social media and was recently named the Newsmaker of the Week by the Los Angeles Business Journal. She also holds the position of Executive VP/Social Media for Brandloft. Visit her at SocialMediaMore.com.