Free Promotional Ideas for Writers: easy, creative and productive ideas from Joan Stewart, the Publicity Hound

Free Promotional Ideas for Writers: easy, creative and productive ideas from Joan Stewart, the Publicity Hound

TUESDAY, March 13, 2018
7:00 p.m.

This phone seminar for writers will occur in place of the usual Saturday seminar.

Joan Stewart, the Publicity Hound's logoIWOSC members: $5
Non-members: $15

Reservations are required.
Jump down to register

Book Hooks: Fun, Timely, Creative Angles for Promoting, Publicizing and Selling More Books with Joan Stewart “The Publicity Hound”

Writers, when it comes to generating publicity for your book, you can’t expect a press release about your novel or memoir to do all the heavy lifting.

You, as the writer or (often) publisher, must have a strong book “hook” or angle to get the media’s attention, then use press release about your book as background information.

Book publicity expert Joan Stewart will share more than a dozen hooks that smart authors can use to promote their fiction and nonfiction books.

You will learn:

  • How to “newsjack:” take a breaking new story and tie it to your novel or nonfiction book
  • Creative ideas for fiction
  • Powerful hooks for nonfiction
  • Joan will share the easiest place to start your book’s publicity campaign: This media outlet will welcome you with open arms!

Questions before and during the Seminar

If you have any questions ahead of time, you may send them to us.
We will also take questions during the phone seminar. However, you will NOT be able to speak directly over the phone. If you have questions that come up, they can be emailed during the seminar.

Now and during the seminar, submit your questions to Gary Young: artsy112 AT with the subject line PUBLICITY QUESTIONS.

About our presenter — JOAN STEWART

Joan Stewart, The Publicity Hound

Joan Stewart, The Publicity Hound

Over the last two decades, publicity expert Joan Stewart, aka The Publicity Hound, has mentored, coached and taught more than 50,000 authors, speakers, experts, CEOs and small business owners how to get thousands of dollars in free publicity and tell their story to the world without a $20,000 publicist.

Joan shows them how to use publicity in traditional media and online visibility in social media to establish their reputation, position themselves as experts, sell more books and services and promote a favorite cause or issue.

She lives (and tries to stay warm) in Port Washington, Wisconsin. You can learn more about her and her work at


In case you are not available to join us live, we will be recording the seminar and plan to have it available for purchase roughly within a week of the original date. This seminar and other select seminars, as well as most panels, are always available for purchase on our IWOSC Recordings page (available in the menus).

Registration info

Registration deadline: Monday, March 12 at noon
A day or two before the seminar, we will send you the phone number and code that will connect you on March 13.

  • You can purchase your ticket online by credit/debit card or PayPal balance. You’ll be taken to, then returned to this site. As this is online there is no pay at the door option.

Please use this form to register.