IWOSC’s Annual Marketing Panel!
Marketing Your Writing: Increasing Your Success
Monday, June 30, 2014
Your writing will not sell itself. No marketing, no nothing, nada, zilch. Regardless of the enormous competition, there are numerous, often changing marketing opportunities, if you are savvy, creative, and energetic.
You need to know how.
You need to know where.
You need to know what’s new and creative.
You need to know how to do it inexpensively and time-efficiently.
You need to keep track of the ongoing changes.
For our yearly panel, we have assembled veterans, mentors who are experienced in those matters. Learn from them and resolve to put the time and energy into improving your marketing. Yes, everyone can benefit from improved marketing.
Resolve to put the time and energy into exposing your work to a larger market. We will cover as time allows: Blogging; Social Media; Press releases; Radio; Website management; Traditional methods; Hints, tricks, shortcuts, cost-savers; and more, including your questions.
CARLA KING has written seven books and produced dozens of online magazines and web-books.
A technical-turned-adventure travel writer, she self-published her first book in 1994. She was also one of the early bloggers with her “Motorcycle Misadventures” real-time reports from the road in 1995.
Carla founded the Self-Publishing Boot Camp educational program of books and workshops in 2010, runs the San Diego Self-Publishers group, writes about self-publishing for PBS MediaShift and presents on the topic at conferences and events on the West coast.
She recently launched IndieBookSchool.com to provide virtual self-publishing seminars and coaching to authors worldwide.
DOMINIK RAUSCH As Founder/CEO of United Motion Entertainment, an entertainment production company that fuses digital with traditional media business models, Dominik has recently launched the online magazine LuminaryDaily.com, producing uplifting and meaningful news stories from all around the world to provide an alternative to over-dramatized and gossipy news media.
Rausch is an award-winning producer of Digital and Branded Entertainment, best known for his work on IKEA’s scripted Online series “Easy To Assemble” starring Illeana Douglas and Jeff Goldblum, which, with over 17 million views world-wide, is publicly acclaimed as one of the most successful digital Branded Entertainment series to date. Dominik’s producing work in feature film includes a forthcoming documentary starring Keanu Reeves, the Warner Brothers indie “April Showers” with Tom Arnold, and “Speed-Dating” with Chris Elliot.
He is a member of the Producers Guild of America, was nominated for “Variety’s Digital 25 of 2011,” and enjoys sharing his experience in digital content creation, monetization, and marketing through his LA-based consulting agency D. For Discover, which counts The Walt Becker Company (known for producing/directing “Van Wilder,” “Wild Hogs,” “Old Dogs”) as one of its clients. Project website: LuminaryDaily.com. Company website: UnitedMotionEntertainment.com.
JULIA DRAKE is the founder and owner of Julia Drake Public Relations (JDPR), a Los Angeles-based boutique literary publicity company that represents authors and publishers across the globe.
JDPR specializes in tailored press campaigns, social media marketing, innovative book tours, author websites and promotional videos.
Julia has appeared as a speaker on many literary industry panels, including IWOSC, UCLA, PALA, the Women’s National Book Association, Lambda Literary Foundation, and Writers and Publishers of San Diego.
She holds a Bachelor’s Degree in film from UCLA and a Master’s Degree in Screenwriting from The American Film Institute. For more information, please visit: JuliaDrakePRcom
STEVEN SANCHEZ helps people build the right platforms for their businesses. For over 20 years he developed and managed integrated web marketing solutions for industry-leading companies. Steven has conducted numerous workshops on all aspects of internet marketing, from social media management to website development. He has also contributed to several best-selling books including “Homepage Usability,” “Web Design on a Shoestring,” “The Unusually Useful Web Book” and the sequel to “The Expert Success Solution.”
Currently, Steven is preparing to launch his upcoming book, “Better Book Marketing” (BetterBookMarketing.com), as well as his latest project, WordPressForWriters.com, a video training site designed to help authors develop their platforms, connect with their audience and sell more books.
You can reach him at the above websites or at Steven at BetterBookMarketing dot com or Steven at WordPressForWriters dot com.