Seminar

“Hope is Not a Book Marketing Strategy”
Prepare, Plan & Produce The Perfect Book Marketing Campaign

For the third year in a row, IWOSC is offering a premium, all-day intensive seminar on building a strategy for your book marketing:
Strategizing your publishing • Strategizing your publicity • Strategizing your platform

Helping you build a strategy for your book’s success.

What Book Marketing strategies are most effective today?
What’s changed in the past year that affects your publishing, launch, publicity and platform building?
How do your publishing decisions affect your book’s success?
What publicity works best for authors?
Why is your platform more important than ever and what pieces are essential?
Presenting new material for 2018 (and a new expert!), our three experts will take you through strategies on everything from publishing to publicity to platform-building. If you’re a seasoned author, we will help you fine-tune your approach to marketing your books. And if you’re just putting together your first book marketing plan, our full-day intensive will help you put together the right strategies for your success.

The morning will be sectioned into three sessions, with three group sessions in the afternoon.

Session 1: Book Publishing and Launch Strategies, 2018-2019 — by David Wogahn
Session 2: Publicity and Marketing Strategies, 2018-2019 — by Emanuela Cariolagian
Session 3: Platforms and Social Media Strategies, 2018-2019 — by Steven Sanchez
Session 4: Group Session — The Experts Review Your Plan
Session 5: Your Questions —  Ask the Experts
Session 6: Intensive Wrap-Up — If You Only Do One Thing…

Seminar
Saturday, July 21, 2018

Flo will go through the reasons that grammar matters to writers and readers, and review simple, often overlooked, rules to correct dozens of common errors. You’ll come away with newfound confidence including support with printed handouts.

Presented by: Flo Selfman

[To read more, click the title!]

Seminar
Saturday, June 16, 2018 

Whether you as a writer are pitching your book or novel idea to a publisher or your screenplay idea to a producer, this class will help you stay on point and avoid listener tune-out.

As a writer, you never know when the chance to sell your book or screenplay may pop up. Don’t let it pass you by! Be prepared, and learn to pitch your writing with panache and excitement.

Pilar guides writers as we learn to pitch our ideas in a concise, focused, and entertaining manner – one that emphasizes the hook and eliminates “writer-babble.” Proven pitching tools for writers and a written template are provided, to help authors define the key elements of their stories.

Presented by: Pilar Alessandra

[To read more, click the title!]

Webinar
Tuesday, February 6, 2018

As writers, we know that writing a great piece is only part of our challenge. Along with the writing and editing, we have the challenges of publishing our work. That’s why, in February, we are hosting a special WEBINAR with IngramSpark, one of the main producers of print-on-demand and e-books.

IngramSpark offers the same products and services enjoyed by big-time publishers—superb quality and industry connections backed by decades of experience—made accessible to the indie-publishing community from one award-winning platform.

We will discuss the following topics as time permits…

• Print on Demand as a way to create and sell quality printed books without a massive print run.
• E-book publishing
• Formats
• Reach to 39,000+ retailers and libraries worldwide and 70+ major online retailers.
• Marketing

Presented by: Justine Bylo — Key Account Sales Manager, IngramSpark, Ingram Content Group Inc.

[To read more, click the title!]

Seminar
Saturday, October 21, 2017 

In this seminar for writers and others in publishing and Hollywood, we will explore the dynamics of gender and racial discrimination that writers face in publishing and in show business. Whether you are a journalist, scriptwriter, copywriter, editor, songwriter, script doctor, or any other type of writer, join us as we discuss discrimination: how to spot it, how to handle it, how to “lean in” and push back against it, and how to work around it.

For a time, it appeared that sexism, homophobia, and racism directed at writers were things of the past in “tolerant, liberal” New York publishing and the world of showbiz. But it appears that change was only cosmetic. Discrimination persists, but has become more coded than it was in the days of Madmen. The same problems that writers faced back then have been lurking under the surface all along.

To get at how writers can fight back or find a way around this issue, we will be discussing topics like…

[To read more, click the title!]

Seminar
Saturday, June 17, 2017

Have you been thinking about writing a book?
Wondering where to start?
Or, have you started, but feel unclear about how to organize your writing?
Looking for ideas to make your book a better read?

Now’s the time to get feedback and ideas for moving ahead!

In this workshop…

Presented by: Ina Hillebrandt

[To read more, click the title!]